Accessing the Media
Accessing the media is easier than most people realize. The most important thing is that you do something. If you haven’t worked with your local media now is the time to begin.
Speaking Tours
A speaking tour, whether it is one city or nationwide is an excellent vehicle to affect public opinion. Media coverage can make the difference between having a few hundred people hear the message of your speaker and hundreds of thousands hearing the message.
Delegations
Delegations outside the U.S. are an excellent vehicle for generating significant media coverage: prior to departure; while they are in country and when they return.
Interviews
Interviews are not conversations. The reporter is representing the public and will can ask hard or sometimes deliberately leading questions to elicit an emotional response from you. You are speaking to the public not the reporter.
Arranging Media Coverage
- Secrets to Successful Media Work
- Arranging Media Coverage for Speaking Tours
- Arranging Media Coverage for Delegations
- Arranging Media Coverage for an Event
Working with Print Media
- Writing Press Releases
- Sample Press Release
- Interview Guidelines
- Writing an Op-ed Piece
- Arranging an Editorial Board Meeting
Helpful Resources for Media Work
- Media Resource List - Books, Audio and Video Tapes and CDs
- Public Relation Resources for National Media Work For the serious media activist or staff involved with national media work
- International & Ethnic Media Resources For the media activist or staff involved with international media work for US reporters working outside the US foreign and ethnic press.
- Internet News Search Engines Web sites that will help you identify what coverage you are generating or reporters who are covering your issue.
- Living Media - A 60 minute, audio media training tape/CD, statements by activists who used the audio and a written packet of support material.
GW Associates • 702 S. Beech Street • Syracuse, NY 13210
Voice: 315-476-3396 • Fax: 603-590-8273
pwirth2@verizon.net
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