Arranging Media Coverage

• Secrets to Successful Media Work
• Arranging Media Coverage for a Speaking Tour
• Arranging Media Coverage for Delegations
• Arranging Media Coverage for an Event

Working with
Print Media

• Writing Press Releases
• Sample Press Release
• Interview Guidelines
• Writing an Op-Ed Piece
• Arranging an Editorial Board Meeting

Helpful Resources for
Media Work

• Media Resource List
• Public Relations Resources
• International and Ethnic Resources
• Internet News Search Engines
• Living Media

• Pastors for Peace Caravan to Cuba
• CNY Witness for Peace

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Public Relation Resources for National Media Work

For the serious media activist or staff involved with national media work.

• Media Relations 2005—Yearly world's largest conference on corporate and product media relations. Pricey but worth every penny. If you can't afford the weekend conference the hour long sessions are taped and available for sale. 800-959-1059
• Bacon's—National Media Directories and Electronic Database Services; 800-776-3342, www.bacons.com
• U.S. Newswire—Electronic distribution service for news releases; reasonably priced, 800-544-8995; www.usnewswire.com
• Talkers Magazine—The bible of talk radio and the new talk media; 413-739-8255; talkers.com
• Bulldog's Reporter National PR Pitch Book—Detailed "pitching tips" on thousands of reporters; 800-959-1059, www.infocomgroup.com
• Yearbook of Experts, Authorities and Spokespersons—Get listed so that journalists can know you are the "go-to" source on your topic; Broadcast Interview Source; 800-932-7266; www.expertclick.com
• Air Media—airmediaorg. This is a web site for free lance radio journalists. It is excellent.
• Fenton Communications: Their web site has some excellent resources and articles that will help you get your message before the public. Check out their free "Ten Tips to Get More Ink on Your Next Report" document and their Resource section for some great articles and must read "Thought" pieces to help you understand why the progressive activist community has to get better at public relations.
• Spin Project: Another excellent web site with great resources. The SPIN Project publishes books, articles, workbooks and a monthly e-newsletter dealing with aspects of strategic communications. They also offer a broad range of free online resources to grow the communications capacity of your organization and introduce you to the basics of strategic communications. For example, their web site allows you to create a full communications plan for your organization or campaign by filling in a simple web-based form and get feedback on your plan, free of charge, from a SPIN Project Strategist.
• Communications Consortium Media Center: This site contains under Media Tips section a list of the top 100 newspapers and instructions on how to place letters to the editor and op-ed pieces.
• Vietnam Veterans of America: Click Government Relations, than Legislation Action Center, than Media Guide. By typing in a zip code you generate a list of all radio & TV stations and newspapers with contact information in that area and can locate editors, reporters, producers or media organizations anywhere in the country.